In order to improve my digipak and advertisement, I had to get feedback from my audience to ensure that I can create a product that fully appeals to them. For the first part of my audience feedback, I sent out pictures of my first drafts and collected a few responses, which are pictured below.
From this feedback the main points that I took from this were:
POSITIVES
- The monochromatic theme accross both products.
- The contrast between the black and white background of the digipak inserts and the image of the disc.
NEGATIVES
- The font of the digipak needs to be the same as the font of the advertisement.
- The image should also be the same, or more similar.
- The font needs to stand out more against the images on the digipak.
- I also needed to create a spine for my digipak.
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