WHAT IS AN AUDIENCE PROFILE?
An audience profile is exactly as it says. It is a profile of the target audience, built up of factors such as age, class, gender, ethnicity, demographics, etc. Below is an example of an audience profile, by the magazine NME:
THE IMPORTANCE OF AN AUDIENCE PROFILE
It is used to allow the institution/band better knowledge of their audience, so that they can appropriately target their product.
AGE - Knowing your audience’s age is also crucial in constructing your products, as different age groups have different interests and different styles. If the content of the products is out of the age range of the audience, they will not be able to connect with it, and therefore they won’t continue to consume products created by that institution/artist.
SOCIAL CLASS - Social class is one of the most important factors, when it comes to the accessability of your products to the audience. Factors like will they be able to consume your music video, and will they be able to afford to buy your digipak need to be taken into consideration. Also, the price of the magazine that you are advertising your digipak in is important. If your products are out of the budget of your audience, they will not be able to consume them, therefore your products won’t actually reach your target audience.
Along with these factors, the audience’s interests, which will have been identified in the psychographics research of your audience, need to be considered. You should know whether they actually listen to music, if they buy albums, etc.
Knowing all of these helps institutions to target their audience appropriately and create products that their audience will actually enjoy and consume.
