EVALUATION QUESTION 1 - IN WHAT WAYS DO YOUR MEDIA PRODUCTS USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA TEXTS?

THE IMPORTANCE OF RESEARCH 

Prior to actually creating my media products, or planning them, I had to conduct a lot of research into existing music videos, digipaks and magazine advertisements. I researched the codes and conventions  of these products. A convention is the way that something is usually done. If a product is conventional, it sticks to the sort of ‘rules’ that have been created and they are easily recognisable to the audience. There are certain conventions to different forms of media, and there are different conventions of different genres. Below is the research and planning I have done of the codes and conventions: 


CODES AND CONVENTIONS OF MUSIC VIDEOS: 



CODES AND CONVENTIONS OF THE INDIE ROCK GENRE: 




Here is my presentation on how I have used, developed or challenged the conventions discussed in the two presentations above: 



CODES AND CONVENTIONS OF A DIGIPAK: 

Conventions of a Digipak from Emily Campbell

CODES AND CONVENTIONS OF AN INDIE ROCK DIGIPAK:

Here is a presentation of how my digipak has either used, developed or challenged the conventions that I have identified above: 

CODES AND CONVENTIONS OF MAGAZINE ADVERTISEMENTS:

Here is a presentation of my product in comparison to existing magazine advertisements, and how I have used or challenged the conventions listed above :